Old Doll Exchange ": Encourage customers to use idle dolls to offset their consumption amount, and donate the exchanged dolls to public welfare organizations to shape the brand's public welfare image.
Cross industry cooperation: Jointly promote with children's photography studios, mother and baby stores, and early education institutions, such as "giving away dollhouse experience vouchers for full consumption at cooperative institutions".
Membership system:
Design a "growth oriented member": Junior members can enjoy points to redeem gifts, while senior members can participate in new product testing and exclusive themed parties.
Introducing the "Doll Adoption Certificate": Customers can receive a certificate after purchasing a doll, which entitles them to lifelong free cleaning, clothing discounts, and other privileges, enhancing emotional connections.
5. Refined operation and repurchase improvement
Service standardization:
Train employees on the ability of "doll experts": familiar with the story background and gameplay of each doll, able to provide parents with "educational and entertaining" suggestions (such as cultivating children's social skills through dolls).
Establish a 'Customer Experience Feedback Form' to collect suggestions on doll categories and event design, and conduct weekly reviews for optimization.
Data driven product selection:
By analyzing the types of hot selling dolls, customer consumption periods, and unit price through the cash register system, for example, if it is found that there is a concentration of parent-child customers on weekends and afternoons, interactive activities can be temporarily added.
Push personalized recommendations to high-frequency customers, such as "Your favorite doll new product has arrived" and "Member exclusive discount is about to expire".
Cross border extended income:
Developing derivative services: providing doll rental (for birthday parties, film and television shooting), customized dolls (making dolls based on customer photos).
Online e-commerce: Build a mini program mall to sell exclusive dolls and DIY material packages, and enhance repeat purchases through "offline experience+online ordering".
6. Cost control and risk management
Rent and land use efficiency optimization:
Priority should be given to selecting locations for community commercial entities or shopping malls with a concentration of children's businesses, with rent accounting for no more than 15% -20% of revenue.
Utilize high-frequency and low-priced light dining options (such as doll themed cookies and fruit juice) to increase non core customer consumption and improve floor area efficiency.
Inventory and Loss Management:
Adopting a "pre-sale+pre order" model for high priced limited edition dolls to reduce inventory backlog; Low cost accessories (such as clothing) can be purchased in small quantities with multiple styles and cleared regularly.
Establish a 'doll hospital' to provide damage repair services (charging or redeeming points) and reduce the loss rate.
Safety compliance:
Regularly check the safety of toys to avoid the risk of suffocation caused by small parts falling off; The materials used in the handicraft area should be child friendly (such as non-toxic clay).
Purchase public liability insurance to prevent unexpected situations such as customer injuries.
Summary of Key Success Factors
Emotional value priority: The essence of dollhouses is to sell "dreams and companionship", and emotional resonance needs to be strengthened through scenes and services, rather than simply selling goods.
Dynamic iteration ability: keep up with children's consumption trends (such as Meta Universe and China-Chic IP), update 10% -20% of content quarterly, and keep fresh.
Parent experience design: Avoid passive scenes of "children playing and parents waiting", provide comfortable rest areas, coffee and meals, and social activities, so that parents can also enjoy the consumption process.
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